We all know that consumers are vital to any business. Actually, RELATIONSHIPS with consumers are vital to any business. This is where the idea of conversational marketing comes in to play. Here are a couple of things that came to my mind:
- Conversational marketing increases a company's interaction with its customers. This must take a lot of guts, trust and humility on the part of the company. But this is the way it should be, right? We must admit that there a few companies that make products without adequate input from the consumer. I think that this shows their pride, or maybe lack of 'business smarts'. It also shows how much a company is interested in listening to the customer every step of the way and making products based on the customer's preferences.
- The idea of traditional market research is possibly thrown out the window with the inception of conversational marketing. Conversational marketing is the intentional step of the company taking ideas and the 'work in progress' to the consumer. Traditional market research may be temporary and only at the beginning and end of the product development. But, with conversational marketing, it is on-going.
Do you notice that the idea of conversational marketing kind of revolves around the idea of an on-line community? Kind of similar to social networking? Once again, technology, the internet, social media and online communities are revolutionizing the world!
Good points!
ReplyDeleteI don't think conversational marketing replaces traditional marketing approaches such as market research. I think it enhances it. The key for successful companies is to evolve their approaches not just to marketing, but to customer service, R&D, etc. I think it will improve the experience for the company and the consumer.
Good point bloecher. Successful companies will be those who most successfully evolve with their environment. As this post pointed out, consumer relationships remain the vital cord for any business. However, social networking has greatly impacted how people develop and maintain relationships and therefore the successful companies must reflect these changes.
ReplyDeleteagreed that conversational marketing is on-going. companies need to stay active and not be lazy up keeping up with the conversations in order to market their products or get more customers to engage with them.
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